I help brilliant people bring big ideas into focus.

Together, we take what you know and make it into something groundbreaking — through ghostwritten books, frameworks, and thought leadership.

I help brilliant people bring big ideas into focus.

Together, we take what you know and make it into something groundbreaking — through ghostwritten books, frameworks, and thought leadership.

9 years of
building legacies

  • A five-time Penguin-published author in my own right and a named co-writer on a book sold at auction

  • 15+ years of publishing experience

  • 20+ books ghostwritten

  • Deep fluency in tech, neuroscience, emotional intelligence, human-centered business and culture

  • An unusual willingness to do the thinking with my clients — not just the writing for them

Your work earns trust. So does mine.

★ ★ ★ ★ ★

“Thank you for being an extraordinary partner in bringing this book to life. You transformed countless conversations, voice notes, and scattered ideas into a manuscript while continually encouraging me to go deeper, be more honest, and trust my own voice. You never tried to write this book for me—you helped me write the book only I could write.” 

— Self Help Author M.S.

Client testimonials

Three ways to work with me: only one has me write your book.

Thinking

We refine your ideas and create outlines and frameworks: the true foundation of your body of work.

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Writing

Whether you need a ghostwriter or a co-writer for hire, I’ve got you. The thinking is the product and the outstanding book is the proof.

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Coaching

If you prefer doing the creating yourself but need a collaborator to edit, fix, coach or publish, I’ve got your back.

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Specializing in neurodivergent people and the tech industry.

I work with neurodivergent thinkers (ADHD, autism, trauma, and anxiety), tech executives, CEOs, coaches, and consultant.s

My clients are brilliant. They don't need more ideas; they need to find the ones that matter and make them shine.

That's what I do: take what you know, your experience and ideas, and focus them.

Together, we create a book, framework, or thought leadership that changes peoples' lives.

I help you take complex, technical, or sprawling expertise and distill it into something that is both precise and profound — your intellectual legacy. Something that lasts.

And when needed, I do the heavy lifting you don't need to write. Just talk to me.

See It for Yourself — in Print

Overcoming the Wall of Awful Book why it's hard to get things done with ADHD, autism, and anxiety (and how to do them anyway)

The book I co-Wrote with Brendan Mahan is out!

Overcoming the Wall of Awful: Why It’s Hard to Get Things Done with ADHD, Autism, and Anxiety (and How to Do Them Anyway)

Alex Hughes Capell smiling and wearing dark purple sweater and glasses.

Can I help?

I take just a few clients a client on purpose. But feel free to reach out. If I can’t help, I can often help you find someone who can.